How to introduce motion graphics into your marketing mix

You’ve probably heard several times that the internet is a crowded space. We’ve all heard about ‘short attention spans’ and the need to ‘cut through the noise’ or ‘stand out from the crowd’. Ring a bell? While these phrases are all time-honoured classics, they oversimplify the value that this format can bring to the marketing mix. With a solid content strategy, motion graphics can help tell a story in ways a flat image simply cannot. More so, it can also help convey emotion and sentiment, a key aspect of building a relationship with your audience.

What are motion graphics?

Motion graphics sit under the more general umbrella term of animation. Animation on its own represents any work which is a moving image. This can be anything from blockbuster CGI to cartoon animation. Motion graphics is more closing related to that of graphic design. It can use graphic elements, abstract objects, shapes, and messaging (text) to tell a story, convey an idea or educate. This makes them a powerful format for marketing.

Social Posts & Stories

Social media an excellent channel to utilise motion graphics and tell a story directly to your audience. While all experiences and touchpoints influence how your audience perceives your brand, social media can be utilised to directly build relationships and establish more emotional connections. Beyond that, these platforms are built for your audience to easily share your content and encourage others to join the conversation.

Holidays & Events

Why not make the most of the holidays? Most brands embrace the spirit of the major holidays by sharing a message on social media. Holidays are a great way for marketing teams to get creative and have a bit of fun. Below are a few of our holiday motion graphics which we have shared on our social channels.

In-App Animation

Have questions that need answers? Questionaire’s aren’t always the most engaging pieces of content. Typically, these are more practical data-driven pieces for brands. However, every touchpoint a customer or potential client experiences is a representation of your brand. Why not make it as enjoyable as possible? Can we make people laugh? Or smile? Working with our client Away Resorts, we introduced a collection of animations to tell a story throughout the questionnaire. Each question had an accompanying relevant and humourous visual. Find out more about this piece of work with Away Resorts.

Website icons

Spice up those static icons. Animated icons can be a great way to add a bit of unexpected movement and storytelling to your website. Additionally, complex ideas or technical information can be illustrated utilising motion graphics and reducing the amount of time it takes a user to understand your information. Check out our sister company Chatter to see how we have used motion graphics to tell our story.

Email Marketing

Short, clever looping motion graphic can work really well to ad personality to an email marketing campaign. Our own email for GDPR below brought a very dry subject to life and the humour helped cut through the numerous GDPR emails that people were getting in their inbox daily at that time.