Exploring Paula Scher’s “Type is Image” Exhibition at the Pinakothek der Moderne

On a recent trip to Munich I had the pleasure of visiting the “Type is Image” exhibition by Paula Scher at the Pinakothek der Moderne. The exhibition features a range of her iconic projects, from large-scale public installations, album covers and posters, to her most recent works on hand-painted maps - it really was a feast for the eyes and mind. 

Scher, a powerhouse in graphic design, has a unique ability to transform typography into a compelling visual language, celebrating the profound relationship between text and the visual, blending typography with a vibrant aesthetic that captivates and communicates.

With every part of the gallery drenched in a combination of bold colors, playful compositions, and dynamic lettering, I immediately found myself immersed in a world where letters and words seemed to take on sculptural forms, reflecting Scher’s belief that typography is not merely a medium but an art form in itself. Scher’s playful arrangements and inventive compositions reinforced to me how type can transcend its functional purpose and become art. I found myself captivated by her work on album covers, where every letter seemed to dance in harmony with the music it represented. 

In my eyes “Type is Image” is not just an exhibition; it’s an experience that excites and challenges our understanding of design and communication,  encouraging us to reconsider the role of typography in everyday life, and reminding us of the combined power of words, image and colour to evoke feelings, inspire and create connections. 

What a refreshing and joyful perspective in this digital age, where words and type can often appear in bland formats.