Lumeon
Orchestrating Better Care
Brand Development
Marketing Colateral
Animation
Advertising
Lumeon are a global digital healthcare company. They leverage Care Journey Orchestration (CJO) to take a fresh approach to healthcare delivery, creating ‘joined-up’ care journeys that deliver personalised care safely, efficiently and at scale.
We worked with Lumeon to develop their brand and visual language to tell the ‘care journey orchestration’ story in a more compelling way to help position them as the only leading digital healthcare company, providing an end to end software solution for healthcare management.
Capturing ‘Orchestration’
In order to capture CJO (Care Journey Orchestration), we explored the visualisation of harmony and orchestration in many forms and eventually, through close collaboration with Lumeon, arrived at a linear strand mobius strip concept. We rendered this ‘orchestration graphic’ in 3D and then took various views of the graphic as stills for printed materials. Animation is where the concept truly comes to life. We created an energetic fly through of the care journey which is used on brand and explainer videos.
“Lumeon sought the help of Gendall for a corporate brand refresh. They went above and beyond, helping us define brand concepts, get alignment between our senior executives, and design and implement a new brand guideline that is modern, dynamic, and fresh. My team and I found Gendall delightful to work with. We’ll repeat.”
Rick Halton
VP Marketing & Sales
A harmonious design system
We have worked with the Lumeon in-house marketing team to help them carry the concept through all of their collateral and touchpoints, including video stings, web advertisements, presentation templates, brochures, website and brand guidelines. Lumeon continue to be a brand partner as they expand and develop their product offer.
