Padstow Distillery
Bottling the essence of Cornwalls' capital of food
Brand identity
Packaging
Brand & marketing strategy
Web design
Illustration
Copywriting
Padstow Distilling Co. forage their ingredients locally from the banks of the Camel Estuary to create products that capture the essence of the sea. With such distinctive topography, Padstow is more than just a food capital, it’s a destination brand.
We created a distinctive overarching branding identity look and feel for them, as well as designing their luxury gin packaging, helping to build a brand that is on track to turnover £1m in its first year and bottling the essence of the place that so many people love and come back to year after year.
Co-creating for results
It is important to us and essential to the success of any project, that we work together from the start with our clients in a strategic co-creational way. For Padstow Distilling Co. we kicked off with a workshop together, exploring the overarching and shared brand values, building authentic connections and creating customer experience focused journeys.
Thriving in harmony
By harnessing Padstow Distilling Co’s. brand purpose to ‘distil the essence of Padstow’ and combining this together with our shared passion for being compelled by the beauty that surrounds us, we created a gin brand that showcases the exceptional craftsmanship and the rich history of Padstow. The creative served to position Padstow gin as the premium Cornish spirit that celebrates the people that live and work there, the surrounding area and the provenance of the exceptional local ingredients.
“The food capital of Cornwall needed a Gin. We needed a design partner that could capture the unique essence of this beautiful place. In Gendall we found a perfect pairing.”
Rob Waters
Director
Compelling storytelling
Reflecting the companies ethos that ‘local matters’, our 360 degree wrap around gin bottle design embodies the story of the Camel estuary, the dappled light reflected on the surface, the silvery scales of the fish that dart and weave through the water and its deep turquoise colours. Emulating the shapes and turns of the estuary as it winds its way from the open salty sea, lazily past Padstow on its way downstream, it puts the customer right at the heart of the experience.
Engineering simplicity
Our simple promotional website for Padstow Distilling Co. combines storytelling with an easy online E-commerce store & inventory management solution.
Environmentally aware
The gin bottle stoppers, laser etched with the distinctive Padstow Distilling Co. marque, are all made out of cork and wood, in order to ensure the whole bottle production remains plastic free.
