Sook
Changing Spaces For Good
Branding Identity
Brand Guidelines
Website Design
Animation
Photography
Sook is a revolutionary retail business model designed to reimagine physical space where communities can thrive. It provides a lifeline for our high streets to once again be the hub of commerce, creativity and collaboration. Sook, named after a Persian marketplace, provide a unique digitally focused proposition where retail units can be rented by the hour. Tenants can upload artwork and video to a ‘digital wallpaper’ via the online platform and create their own immersive experience for their customers. Sook spaces can be used for anything from yoga classes and gig venues to fashion outlets and banking spaces.
We worked with Sook to create a new brand identity and website to help them engage with their audience and showcase the vast possibilities of renting a Sook space. Our organising idea that underpinned the brand was ‘changing spaces for good’. We housed the four letters within the name to have their own ‘space’ within a flexible framework that allowed the identity to express itself through animation and wordplay. The framework also echoes the distinctive look of the unique digital wallpaper within a Sook space.
A flexible framework
The flexible framework we created works as an ‘always on’ campaign solution for Sook to deliver powerful and punchy messages along with vibrant and diverse imagery. The brand world we have created is simple and adaptive and has the scope to grow as the company grows.
Partner brands and tenants also have the remit to use the Sook brand in their own branded materials. Our extensive brand guidelines help to cover the various usage scenarios.
After speaking to a number of agencies, it was clear immediately that Gendall were the right fit for Sook's rebrand and website redesign. Their experience with online booking system UX and creative interpretation of Sook's brand made them an obvious choice and the output has more than delivered on this. They really get under what makes a brand unique and how this can be captured within your branding and executed through your customer journey.
Olivia Parkes
Marketing Director, Sook
Enhancing the Sook platform
We were instructed by Sook to extend and create new React typescript components to bring their new branding to life through their website. Where new data was required we extended the capability of their Django backend. All via Docker containers.
Photography Shoot
Art direction and storyboarding for photography that helps communicate the flexibility of a Sook space.
