Pendennis
Shipyard to Global Superyachts
Brand creation and guidelines
Website
Print
Advertising
Exhibitions
Founded in 1988, Pendennis has invested in both facilities and employees, creating one of the most impressive and reputable super yacht build and refit companies in the world.
They have become renowned the world over as the premier destination to complete a complex restoration project. They care passionately about yachts, delivering every element of a new yacht with pride and passion to the highest build quality, engineering excellence and performance efficiency. We’ve worked together with Pendennis on their journey for over 15 years as their main design partner, developing and evolving their brand, purpose and digital experience and providing strategic design support for their internal and external communications.
Building a world class brand
Pendennis build some very special yachts indeed. So when they asked us to develop their identity, we made sure that it not only conveyed the outstanding international reputation of the company, but also captured the promise of these exclusive objects of desire.
“Pendennis has worked with Gendall for many years and we find it invaluable to have a local graphic and web design company with an international outlook that understands and is immersed in our brand.”
Christine Winans
Marketing & PR, Sales & Marketing Department
Showcasing bespoke excellence
A luxury super yacht brand requires a luxury website. Fulfilling this brief, we created a responsive Wordpress website, where unique and dramatic photography sit alongside full yacht specifications, providing a much coveted portfolio showcase and a gateway for potential customers, journalists and yacht enthusiasts alike.
Inspiring perfection
The Pendennis experience is very much one of working closely together with clients and owners, from conception innovation to build completion and beyond, bringing to life personal dreams and visions and building long lasting relationships along the way. Our organising idea ‘perfection is personal’ used across all marketing communications, helps tell this personal story in emotive and personal ways.
