Sharp’s Brewery
Connecting the brewery & brand experience
Immersive brand experience
Sharp’s Brewery is a modern brewer of cask conditioned beer. Since its foundation in 1994 in Rock in Cornwall, the Brewery has grown rapidly to become the largest brewer of cask beer in the South West and brewer of Doom Bar, the UK’s number one cask and bottled beer.
As part of Sharp’s Brewery’s growth it was recognised that the brand experience could be enhanced by offering visitors an on-site immersive experience.
Relevant repurposing
The brand palette and touch-points needed to be clean and contemporary to reflect Sharp’s as a modern brewer. By re-using relevant and innovative materials such as the stainless steel piping from the brewing process to create sculptural frames that connected the display information throughout the space and repurposing blasted timber with beer casks to make benches, we created an immersive, bespoke and versatile on-site visitor experience.
“The new Sharp’s Visitor Centre has given us a showcase for our customers to learn about our brewery and our beers. The design has perfectly captured The Sharp’s brand and creates a relaxed and welcoming feeling within the shop and Visitor Centre”.
Ed Hughes
Retail & Hospitality Manager, Sharp's
Engaging content
Through the use of interactive exhibits, visitors are encouraged to delve deeper into the brand story, from exploring the portfolio of beers, browsing video content on products and brewing timelines, to using their sense of smell and taste to experience the different aromas and flavours of the beer’s natural ingredients.
Sharing the craft
Along the beer’s journey, from raw ingredients to pouring the perfect pint, visitors learn about the company’s passion for good beer, inspired by place and the care and attention that goes into every part of the brewing process. This has helped to create long-term ambassadors for the Sharp’s brand.
