Away Resorts
Brand identity
Digital advertising
Tone of voice
Signage and way finding
Web design
Web development
From holiday park operator to boutique staycation specialist.
Away Resorts are a unique, leading specialist of holiday parks in the UK who offer real value and an authentic engaging British holiday experience with accommodation options for every budget. They have won many industry awards and have been rated in the top 100 fastest growing and inspiring businesses in the UK.
In a demanding and savvy market, Away Resorts looked to us to create a structure and strategic vision that raised brand awareness, increased online sales conversion rates and allowed for continued growth and acquisitions through a clear brand strategy. Ensuring that they were seen to be not only competitive, but indeed ahead of the game.
We worked together with them over the years to help them to become renowned for their unique accommodation and facilities, high level of personal service and exceptional family experiences in special locations.
“Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result! When combined with the website, the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too... Gendall are great folk who are easy to work with”
Carl Castledine, CEO, Away Resorts.
Campsites.co.uk
Brand identity
Brand guidelines
Website design
Animation
It’s Great Outdoors.
Campsites.co.uk was launched in July 2015 with a vision to make it easy to find and book great camping, glamping and touring sites across the UK. They are one of the largest and fastest-growing, online travel agents (OTA) in the UK outdoor holiday market.
We worked with Campsites to evolve their brand to match up to the ambition and trajectory that the company had been taking and reflect more than just the physical world of camping, but also the emotional connection to experiencing the great outdoors.
An all encompassing brand
A key practical consideration was to avoid being specific in terms of the type of camping. Although it needed to represent camping it also needed to be abstract enough to capture glamping, touring, camping and motorhomes. After much iteration, a solution was found in a linear journey roundel that hinted at tents through a simple triangle shape but then transitioned between camping types through the animation sequence.
Anytime Booking
Brand Strategy
Brand identity
Illustration
Animation
Re-imaging the outdoor holiday market.
Anytime are industry-leading experts in the outdoor holiday market, supporting hundreds of customers around the United Kingdom.
Their software is an innovative online booking and management system which allows holiday accommodation providers to easily track online reservations, communicate with guests and share real-time availability.
Needing to compete with ever-increasing competition, Anytime turned to us to create a purpose driven brand identity to stand them apart. Our work encompassed creating a B2B brand strategy, simplified and impactful visual identity, and a suite of animations and illustrations to help tell a 360 degree brand story.
“We clicked with Gendall straight away, they identified our strengths and translated them into a clever and compelling new brand. The messaging mirrors our company culture and approach to supporting our clients. The team is a pleasure to work with – fun, energetic and immersive in their approach.”
Vanessa Glossop Director of Communications.
Evolving for growth
As the company’s ambition was to expand their offer in the digital space, we simplified their name down to just Anytime. This helped them extend their product portfolio with a robust naming system, allowing for names like Anytime Booking, Anytime Connect and Anytime Website to work comfortably as products in their own right.
