Connecting People and Places
Activating connections through a
Sense of Place for destinations
of all kinds. Big and small.
For over 35 years we have developed and perfected a specialism in creating experiences and designing materials that build meaningful, emotional connections between people and places.
We call this 'Sense of Place'.
The Art & Science of Sense of Place
Our strategists and creatives have evolved a framework to guide our approach which is based on established theories of placemaking.
This framework has proven to be the winning formula, recognised by Travel Marketing awards, for our work with Eden Project, the National Trust and Away Resorts to name but a few.
Telling remarkable stories
Using their unique brand essence and DNA as the foundation, we helped Eden to tell stories of their remarkable programme of events throughout the year to their primary audiences, as well as being able to extend to Eden’s wider proposition and programmes, with a distinctive and bold approach, providing a strong thread to a variety of marketing and advertising activations.
Creating a Sense of Place
From sustainable site wide signage to seasonal marketing and advertising communications campaigns, we help the National Trust communicate a Sense of Place that has real meaning to the thousands of local, national and international visitors. This builds emotional connections and earns loyalty, encouraging repeat visits and members sharing stories with their peers.
We are custodians of brand and communications for businesses in leisure, travel and tourism.
Our strategists and creatives are experts in the successful marriage of insights to develop engaging stories and experiences that can be played out visually, aurally and physically, online or offline, helping you stay relevant, maintain your customers' loyalty and drive growth.
“Gendall encouraged us to be brave and push our branding far beyond the typical holiday operator and were we ever delighted with the result! When combined with the website, the outcome was a powerful multi-channel experience. That said, I still love that we talk about pasties and Doom Bar too... Gendall are great folk who are easy to work with”
Carl Castledine, CEO, Away Resorts.