Storytelling to achieve growth
Maritime vessel and tech brand communications
Brand strategy
Brand visual language
Points of difference and customer-facing proposition
Sales and marketing comms design Website UX and UI design
CGI and advertising campaigns
We are particularly passionate about the pursuit of the truth: why customers’ should care that you exist and the opportunity to help you demonstrate your points of difference. Our business is built on a foundation of curiosity, invention and storytelling. We have helped numerous brands to present themselves with clarity and conviction, and have a window into the world of marine experts working with brands such as Pendennis Shipyard for 15 years.
We help our clients tell their stories in a way that captures imagination, hearts and minds, and use our experience, skills and insight to ensure good stories travel fast in this connected world, transforming brands through targeted, innovative and compelling experiences.
“Real communication is an attitude, an environment. It is the most interactive of processes. It involves more listening than talking.”
- Jack Welch
Former CEO and leader of transformation at General Electric Co
Building a world class brand
Pendennis build some very special yachts indeed. So when they asked us to develop their identity, we made sure that it not only conveyed the outstanding international reputation of the company, but also captured the promise of these exclusive objects of desire.
Inspiring perfection
The Pendennis experience is one of collaboration between brand and client, from conception to build completion and beyond, bringing to life their personal vision and building a long lasting relationship. Our organising idea ‘perfection is personal’ used across all marketing communications, helps showcase the experience one can expect.
“Pendennis worked with Gendall for many years and we found it invaluable to have a brand and web design company with an international outlook that understands and is fully immersed in our brand and audience.”
Christine Winans
Marketing & PR, Sales & Marketing Department
The truth will set you free
Businesses sourcing partners and direct customers want many things, but there are shared trends across the board that relate to conscious, human needs:
Innovations, solutions and service that adds value: “How will this benefit me / my customers and enable our ambitions for growth?”
A marriage of values to ensure a fruitful relationship: “Can we work together long term and will they support our strategic objectives?”
Human-centric brand marketing
We helped both Pendennis and Mylor Yacht Harbour talk not only about the functional benefits of their amazing products and facilities, but also about the people behind the scenes that make it happen.
Celebrating their skills, innovation and craftsmanship through images and stories that capture both hearts and minds, building emotional connections between people and brand, strengthening customer relationships.
This is an example of human-centric brand marketing, expressing character, personality and values to build a connection with your audience.
Talking about your people brings stories to life. Telling stories about the people behind your award-winning product, the hard work, the research, the precision engineering and craftsmanship. Your product did not happen overnight. Its taken blood, sweat and tears and the people have made it happen.
This should be a red thread through all communications.
Making the product quality and effectiveness speak for itself.
One of the problems we solved for global, Non-Destructive Testing and Inspection specialist Sonomatic, was that many of their tools operate murky waters miles offshore and are therefore very hard & expensive to photograph to showcase them in a good light - particularly in situ. This meant that their brand, sales and marketing communications were visually compromised.
The CGI models can be enhanced and used in any proportion, angle or scenario that arises in the future - including animation - providing an effective and efficient way to showcase the product in it’s best light without the cost and hassle of ‘real world’ capture.
Starting with a real-world reference photo to CAD asset.
Then to CGI model in studio environment.
Finally the CGI model in real-world environment.